SMS Consent and Opt-In Policy
Semperly is a product of Answr Labs Inc.
At a glance
- Semperly is an AI phone receptionist that answers calls for small businesses.
- An automated text about that call is sent only if the caller says yes, out loud, to a clear question during the call.
- Saying yes is optional and is never a condition of booking or receiving service.
- Messages are confirmations and updates about the caller's own request. No marketing.
- Reply
STOPto opt out orHELPfor help at any time.
1. How consent is collected
When someone calls a business that uses Semperly, our AI receptionist answers on that business's behalf. Consent for the automated texts about that call is collected verbally, during that inbound call. It is never collected through a web form, a purchase, or a pre-checked box.
During the call, as the caller's booking is being finalized, the receptionist asks this question, word for word:
Consent script spoken on the call
“Would you like Semperly to text you a confirmation and updates about this at this number? Message frequency varies, message and data rates may apply, and you can reply STOP at any time to opt out. Our terms and privacy policy are at semperly dot ai slash terms.”

- The AI receptionist asks (spoken on the call). Would you like Semperly to text you a confirmation and updates about this at this number? Message frequency varies, message and data rates may apply, and you can reply STOP at any time to opt out. Our terms and privacy policy are at semperly dot ai slash terms.
- The caller answers. Yes, please send me text messages.
- The first confirmation text. Semperly: Hi Alex, you're confirmed with Smith HVAC for Fri, Jan 15 at 10:00 AM. Call us anytime to change it. Reply STOP to opt out, HELP for help. Msg&data rates may apply.
- Optional. Consent is not required to book an appointment or receive service. If the caller says no, is unsure, changes the subject, or does not answer, no text message is sent and the booking proceeds the same way.
- Only the caller's own request. Messages relate to the appointment or request the caller made on that call.
- Timestamped record. Each consent decision is stored as a time-stamped record with the caller's words, the call ID, and the version of the script they heard. Repeating that same decision does not add another row, and the recorded answer is not overwritten. An opt-out adds a revocation timestamp to that record. It does not delete the record. A caller who has opted out is not texted again unless they opt back in. Texting STOP means a later text of START is what opts them back in. A spoken yes in the 30 days after that STOP is stored as a decline, not as a new opt-in. A spoken no withdraws a standing yes, and the caller can opt back in by voice after that withdrawal.
- Withdrawal at any time. A caller can decline texts during the call, or later reply STOP to any message.
2. What messages look like
The samples below are confirmations and updates about the caller's own appointment or request: a confirmation, a note that a request was received, or a cancellation. Each one names the business the caller contacted and includes opt-out and help instructions. A later text in the same thread still tells the recipient to reply STOP to opt out.
Example messages
Example 1: appointment confirmed
Example 2: request received
Example 3: appointment cancelled
“Riverside Plumbing” is a fictional business used here only as an example. Semperly is the sender context: messages are sent by Semperly, a product of Answr Labs Inc., on behalf of the business the caller phoned, and each message names that business. Message and data rates may apply.
3. Frequency, rates, opting out, and help
STOP to any message. Automated texts about the call stop. Reply START to opt back in.HELP to any message, or email support@semperly.ai.4. Your mobile number and privacy
Mobile phone numbers are never shared or sold for marketing. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile numbers and SMS opt-in data are never shared or sold to third parties or affiliates for marketing or promotional purposes.
Your number and your consent record are used only to deliver the messages you agreed to. They are shared solely with the messaging providers needed to deliver those messages.
Read our Privacy Policy and Terms of Service.
5. Who we are and how to reach us
© 2026 Answr Labs Inc. Semperly is a product of Answr Labs Inc.
84 William Street, New York, NY 10038 · support@semperly.ai
Terms · Privacy · SMS Consent